Like any other industry, digital transformation in automotive industry is also triggered by the tech savvy customers who settles for nothing less than the best. As the contemporary customers have experienced the disruptions and revolutionary technological advancements of electronic devices, they expect the same kind of innovations in automobiles as well. While catering to such informed and updated market, players in the automobile industry have to take advantage of their digital competencies to attain maximum customer acquisition and retention. Self-driving cars, connected vehicles, vehicle-home integration, GPS tracking, cruise control, etc are some of the technologies being explored in the automobile sector to enhance customer experience. Meanwhile, the organizations are also in the track of implementing technological enhancements in the enterprises to streamline and optimize operations. Smart factories, intelligent information management systems and Robotic process automation are the essential elements in digitizing enterprise operations. Adoption of such best practices make the internal processes more efficient, faster and cost effective.